Market Expansion Strategy for a World Leading Robotics Company

 The company needed to develop a comprehensive strategy to capture market share quickly in the region.

A leading robotics company backed by the one of the world’s largest technology-focused investment fund plans to launch a new robotic product targeting the healthcare, hospitality, logistics and food and beverages sector across Asia Pacific.

Viable Partners worked closely with the regional leaders of the project to fully understand their offering and their limitations. Our lead consultant supported the APAC Strategic Marketing Director and the Regional COO in understanding the opportunities across the region including Australia, New Zealand, Korea, Hong Kong, Singapore, Vietnam, Indonesia, Malaysia, India, Thailand, Philippines. A comprehensive evaluation of the regional markets resulted in three locations with the highest potential. Competitive landscape in these top markets was done followed by customer and business partners identification. Successful pilots were arranged and local business partners were introduced to the company enabling the company to formulate and execute the Asia Pacific market expansion plan.